Multi-Platform Campaign Proposal
The Problem We're Solving
Your current social presence doesn't reflect your innovation or user base
Complex AI and blockchain concepts need simple, viral explanations
Missing the cultural conversation around data ownership and AI ethics
No organic content funnel driving app downloads and token adoption
Our Solution: Multi-Platform Domination
We'll execute a coordinated campaign across four key channels, each serving a specific purpose in your growth funnel:
X (Twitter) Strategy - $2,200/month
Main Account Transformation
We'll take over posting and engagement on @OXygean_app
Execution:
4-5 posts daily
Thread creation 2x per week
Quote tweet strategy for Virality
Community management and reply optimization
Reddit Strategy - $1,000/month
Stealth Community Building
Reddit is where your early adopters live. We'll build presence without looking promotional.
Target Subreddits:
r/privacy (3.5M members)
r/cryptocurrency (7.8M members)
r/artificial (650K members)
r/beermoney (1.3M members)
r/passive_income (1.8M members)
r/DataHoarder (900K members)
Approach:
Create 5-10 aged accounts with established karma
Provide genuine value through educational posts
Share earnings proof and case studies
Answer questions about data monetization
Soft pitch Oxygean as a solution when relevant
UGC Clipping Campaign - $10,000/month
The Volume Play
This is where we achieve massive reach through our creator network, specifically targeting your priority growth markets.
Demographics Strategy (Descending Priority):
Phase 1 Focus Markets:
India
Nigeria
Philippines
Phase 2 Expansion:
Indonesia, Bangladesh, Kenya, Egypt, Vietnam, Ethiopia, South Africa/Ghana
Learning Markets:
US, UK, Germany used as pilot/test sites for content optimization, not mass onboarding
Creator Network Deployment:
200+ creators with specific regional allocation
40% India, 30% Nigeria/Africa, 20% Philippines/SEA, 10% test markets
Content Types (Localized):
"Earn ₹500 daily from your phone data" (India)
"How Nigerians are making money from AI" (Nigeria)
"Passive income para sa mga Pinoy" (Philippines)
MindTwin demonstrations in local contexts
OXME token earning tutorials with local currency conversions
Success stories from early adopters in each region
Distribution & Performance Targets:
1,000+ videos monthly across all platforms
Minimum 10M organic views guaranteed
Push for >6% download conversion (1,000 views = 60+ downloads)
Target 10% conversion in high-performing content
70% traffic from Phase 1 markets (India, Nigeria, Philippines)
Performance-based creator payments (RPM model adjusted by region)
TwinTone Agent Infrastructure Support:
Content designed to support scaling from 1M → 10M → 100M users
Educational content preparing markets for agent rollout
Community building in anticipation of infrastructure expansion
TikTok & Instagram Creator - $1,000/month
The Face of the Movement
One dedicated creator who becomes the spokesperson for data ownership.
Creator Profile:
Authentic voice in privacy/crypto space
Creates daily content exclusively about Oxygean
Builds parasocial relationship with audience
Content Strategy:
Daily posts showing earnings and features
Educational series on data ownership
Response videos to big tech news
Community challenges and giveaways
Live streams discussing the platform
Management & Optimization - $6,000/month
What Virality Handles
Strategic Direction:
Weekly strategy calls with your team
Content calendar development and approval
Trend identification and rapid response
Competitor analysis and positioning
Execution Management:
All content creation and posting
Creator brief development and distribution
Community management across platforms
Performance tracking and reporting
Optimization:
A/B testing content formats
RPM adjustments for creator network campaig
Reporting:
Weekly performance dashboards
Monthly strategic reviews
Conversion attribution analysis
ROI calculations and recommendations
Total Investment
Monthly Breakdown:
X (Twitter) main account: $2,200
Reddit stealth campaign: $1,000
UGC clipping campaign: $10,000
TikTok & Instagram creator: $1,000
Management fee: $6,000
Total Monthly Investment: $20,200
This includes all strategy, execution, creator payments, and management. No hidden fees or additional charges.
Why This Works for Oxygean
Alignment with Your Mission: Every piece of content reinforces your core message — users should own and profit from their data. We're not just marketing; we're building a movement.
Leveraging Your Strengths:
1.5M existing users become content advocates
Complex tech simplified for mass adoption
Bootstrap mentality meets growth hacking
Addressing Your Weaknesses:
Invisible social presence becomes omnipresent
Technical product gets emotional storytelling
Niche positioning expands to mainstream
Next Steps
To move forward:
Upon Agreement:
Sign partnership agreement and initiate retainer
X account access or posting permissions
Brand guidelines and key messaging
Launch Within 7 Days
We move fast. Once aligned, we'll have content live within a week.
