Virality <> Shuffle

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Virality <> Shuffle

We’ll help establish Shuffle as the dominant, inescapable force directly challenging Rainbet's current market position.

Month 1’s Budget Allocation

60% Watermark Campaign → Primary focus on mass awareness and brand ubiquity

40% towards an In-house Clipping/Faceless UGC Campaign → Targeted approach for more direct conversions and engagement, repurposing streams and creating original content.

Phase 1: Watermark Campaign (60% Budget Allocation)

Overview

Note: This needs to be done at a large scale for actual results to be shown, hence the budget allocation. We’d launch this campaign to our network and instantly activate at least 500+ clippers.

Implementation Strategy

We can target a super low RPM for the public-facing campaign (and an even lower effective CPM after pay-cuts) & still make them add a link in bio/caption as a requirement.

Phase 2: Content Campaign (40% Budget Allocation)

Overview

This will be the precision tool for driving more direct conversions/specific representation while maintaining complete brand control and quality standards.

We’d like to test the various content styles mentioned by running this campaign in-house and allocating different RPMs to each style (funded accounts → faceless UGC would require a higher RPM)

Month 1: In-House Content Development

Dedicated Team Structure We will establish 60 accounts managed entirely by Virality's in-house team, ensuring complete creative control and brand safety. This initial phase will let us determine which style to scale.

Month 2+: Network Scaling

Creator Activation (separate from Watermark) Following successful format validation, we will deploy our creator network on a second, public-facing campaign.