Virality Media x Duck – Content Testing Campaign Proposal
October 2025

Virality Media will partner with Duck to run a short-form content testing campaign designed to identify the most effective creative formats, creators, and messaging angles for Duck’s upcoming launch. The goal is to gather real audience data that clarifies which content styles drive the highest engagement and conversion before scaling.

During the testing phase, Virality will work with 3–4 creators across TikTok, YouTube Shorts, and Instagram Reels to produce and distribute multiple variations of short-form content. Each piece will test different hooks, emotional tones, and story angles to pinpoint what resonates most with Duck’s target users. We’ll analyze engagement rates, conversions, and platform performance to determine the highest-performing directions.

Following this, the winning formats will be used to build Duck’s scalable creative strategy for full rollout — ensuring every dollar spent is backed by validated data and proven content frameworks. Virality will manage the process end-to-end, from creator sourcing and creative direction to campaign tracking, editing, and analysis.

Investment Structure:

• Initial Setup & Testing Period: $7,000 (one-time)

• Ongoing Clipping Campaign Retainer: $5,000/month (starting after the testing phase)

• Campaign Budget:

  • Month 1: $3,000 minimum paid directly to creators and media buys

  • Month 2: $5,000 minimum as testing scales

This structure allows us to move fast, validate performance, and scale with clarity on what works