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Parallel Campaign Report

Parallel Campaign Report

Parallel Campaign Report

Timeframe: 22/09/2025 – 01/11/2025

Scope: 567 videos across 176 accounts

1. Overall Performance

Total Views: 642.7K

  • Total Engagements: 27.2K

    • Likes: 24.1K

    • Comments: 390

    • Shares: 881

    • Bookmarks: 1.8K

  • The campaign showed steady growth throughout October, with consistent daily engagement peaks aligning with viral video drops.

2. Viral Content Highlights



  • Most Viral Video: @worgx — Ascend With @Parallel #looksmaxing #zeta #mogger #viralityparallel

    71.9K views | 2.5K likes | 16 comments | 45 shares | 226 bookmarks | 3.9% engagement rate

  • Runner-Up: @pureparallel — Valentina Pumpin joined group 7 after using Parallel

    47.5K views | 78 likes | 5 comments | 5 shares | 0.2% engagement rate

  • Third Place: @worgx — Ascend With @Parallel #mog #looksmaxxingedit #chinesedancer

    44.9K views | 3.1K likes | 17 comments | 301 shares | 292 bookmarks | 8.3% engagement rate

Key Theme: “Ascend with Parallel” and “Group 7” narratives continue to drive virality, with short, trend-responsive edits performing best.


3. Virality and Content Insights


  • Virality Distribution:

    Most videos remain below 1x virality, with moderate traction in the 1x–5x range. A few breakout hits achieved 10x–100x performance.

  • Optimal Duration:

    The best-performing clips averaged 22.7 seconds. Videos within the 20–25 second range reached the highest average views (around 4.5K).

Short-form, high-impact visuals remain the most effective structure for engagement and retention.


4. Campaign Scale and Growth


  • Daily Average Views: 18,904

  • Weekly Average Views: 128,544

  • 28-Day Average Views: 642,719

  • Average Daily Comments Gain: +11

  • Average Daily Likes Gain: +709

  • Uploads:

    • Daily: 16.7 videos

    • Weekly: 113.4 videos

Upload consistency across active accounts was a key driver of sustained reach and stable engagement growth.


5. Top Performing Accounts


6. Key Takeaway


  • 642.7K total views and 27.2K engagements recorded in October across 176 accounts.

  • Short-form videos (20–25 seconds) delivered the best performance in both reach and engagement.

  • The “Parallel Ascend” and “Group 7” creative themes produced the highest virality potential.

  • A small group of creators with outperform rates above 10% drove a disproportionate share of total impressions.


7. Next Steps


  • Review and iterate on content styles, particularly short-format hooks.

  • Identify top-performing accounts to allocate higher share of uploads.

  • Discuss and align on budgets for the next campaign cycle.