We will be moving forward with producing a new series of English-language street interviews to maximize the remaining budget allocation. Based on our previous campaign success which generated over 10 million views and substantial traffic this approach represents our most effective strategy for driving engagement and brand awareness.

Our team will handle the complete creative direction and scripting process once we receive the raw footage. Our experienced clippers will then edit and optimize the content before posting across all channels. This streamlined workflow ensures consistent quality while maximizing the impact of every piece of content produced.

The street interview format delivers exceptional conversions and brand awareness, particularly when the interviewer prominently displays Melian merchandise throughout the interaction. Each interview will conclude with our signature question, "Where did you get the fit from? Melian," creating a natural call-to-action that reinforces brand recognition and drives direct engagement with our audience.

This content strategy guarantees high engagement rates due to the authentic, spontaneous nature of street interviews, which naturally encourages sharing and sustained viewer interest. The format also provides excellent scalability we can repurpose existing clips and, if English interviews prove challenging to produce, we can leverage Spanish-speaking creators to revitalize older content for broader market reach.

Moving forward with this campaign will deliver measurable improvements in engagement, viewership, and overall brand reputation. This approach ensures optimal utilization of the remaining budget while positioning Melian for sustained growth in the competitive digital landscape.

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