Austyn Clipping X Virality

Campaign Performance Report

Timeframe: 05/12/2025 – 10/12/2025

Scope: 267 videos across 212 accounts

1. Overall Performance

Total Views: 997.3k

• Total Engagements: 62.7K

  • Likes: 61.9K

  • Comments: 647

  • Shares: 27

  • Bookmarks: 70

• The campaign achieved consistent upward momentum, culminating in a strong spike in the final period. Engagement remained steady throughout, with clear peaks driven by standout viral uploads.

2. Viral Content Highlights

• Most Viral Video — @autsyn.edits

  665.9K views | 52K likes | 382 comments | 7.87% engagement rate
  A massive breakout clip that outperformed the account’s usual view range by 111.8×, driving the majority of total campaign momentum.
  
  

• Runner-Up — @Austyn.clipys

  19.3K views | 1.5K likes | 16 comments | 8.06% engagement rate
  Despite lower views, the clip maintained a high engagement rate, signaling strong audience retention on emotional/relatable content.
  
  

• Third Place — @autsyn.edits

  13.3K views | 906 likes | 10 comments | 6.9% engagement rate

  Solid mid-tier virality supporting overall campaign consistency.

Key Theme Observed

Across all viral clips:

• Short, high-emotion reactions dominated performance

• Creator personality and “live reaction” moments triggered the strongest virality

• Clips with unexpected humor, tension, or shock elements generated significantly higher engagement

  
  

3. Virality and Content Insights

4. Virality Distribution

• Most uploads fell within below 1× and 1×–5× virality

• A small number of standout hits reached the 10×–100× range

• This mirrors typical creator-ecosystem distribution: strong base + few spikes driving most impressions

• Optimal Duration

  From the duration chart:

  • Highest-performing videos fell around 15–20 seconds and 20–25 seconds

  • Long-form clips (55–60s+) also showed strong performance but in fewer quantities

  • 111.7 seconds is shown as an outlier "optimal length" due to one or two extreme viral long clips skewing the average
    
    

  Overall, short-format high-intensity clips remain the most effective structure for audience retention.4. Campaign Scale and Growth

• Daily Average Views: 166,208

• Weekly Average Views: 997,246

• Average Comments Gain (Daily): +108

• Average Likes Gain (Daily): +10,321

• Average Videos Uploaded (Daily): 43.5

• Average Videos Uploaded (Weekly): 261

The sheer upload volume across accounts ensured a wide surface area for virality, resulting in consistent reach growth. The final week shows the strongest upward acceleration.

5. Top Performing Accounts

6. Key Takeaway

Nearly 1 million total views were generated within the timeframe.

• A single viral hit (@autsyn.edits 665.9K views) contributed extraordinary uplift.

• A small cluster of accounts consistently outperformed baseline expectations, proving high leverage creators.

7. Next Steps

Double down on short, emotionally-charged edits that mirror the viral winners.

• Allocate more uploads to top-performing accounts with established high engagement rates.

• Continue momentum by increasing frequency during viral peaks.

• Review and optimize creative hook formats for the next cycle to maintain upward trajectory.