Timeframe: 01/10/2025 – 01/11/2025

Scope: 567 videos across 176 accounts

1. Overall Performance

Total Views: 1.2M

• Total Engagements: 9.3K

  • Likes: 8.6K

  • Comments: 666

  • Shares: 9

  • Bookmarks: 23

• Strong upward momentum throughout late October, with sharp daily growth spikes visible from October 20–27, correlating with content uploads from top-performing accounts such as @re360_deals and @weeegr0co.

2. Viral Content Highlights

• Most Viral Video: @re360_deals — Making $20K a Month But Still Needs Permission to Buy a House
  96.1K views | 661 likes | 18 comments | 0.7% engagement rate

• Runner-Up: @ard.empanadamaker — He Pays $11,000 a Month Rent #viralityard
  29.6K views | 4 comments | 0.0% engagement rate

• Third Place: @weeegr0co — Turned Reptile Fear Into $22 Million Business
  29K views | 1 comment | 0.0% engagement rate

Key Theme:
Videos featuring entrepreneurial success stories, business strategy breakdowns, and real-world financial discussions continue to drive the highest view counts. Interview-style edits and concise storytelling formats deliver the best performance.

3. Virality and Content Insights

• Virality Distribution:
  Most videos perform below 1x virality, with strong consistency in the 1x–5x range. A select number of outliers reached 10x–100x+, showing viral potential when the right business-driven themes are applied.

• Optimal Duration:
  The average optimal video length is 17.9 seconds.
  Clips between 15–25 seconds achieved the highest average view counts (~2.8K), with an additional spike for 50–55 second structured edits that include a full narrative arc.

Concise, insight-focused videos outperform longer segments. Attention retention peaks within the first 20 seconds.

4. Campaign Scale and Growth

• Daily Average Views: 18,904

• Weekly Average Views: 128,544

• 28-Day Average Views: 642,719

• Average Daily Comments Gain: +11

• Average Daily Likes Gain: +709

• Uploads:

  • Daily: 16.7 videos

  • Weekly: 113.4 videos

Upload consistency across active accounts was a key driver of sustained reach and stable engagement growth.

5. Top Performing Accounts

6. Key Takeaway

• The ARD campaign reached 1.2M total views and 9.3K total engagements over the period.

• Business and entrepreneurship storytelling continues to yield the strongest traction.

• The optimal video duration remains within the 15–25 second range, balancing engagement and retention.

• A small group of accounts with outperform rates above 10–20% contributed disproportionately to total reach.

• Cross-platform activity (Instagram and YouTube) expanded the overall visibility and virality of the content cluster.

7. Next Steps

Refine and scale entrepreneurial storytelling and real-world business insight content.

• Continue emphasizing short-form delivery (15–25 seconds) while experimenting with mid-length (50–55 second) storytelling.

• Allocate additional posting volume to high-outperforming accounts like @mindception_motivation, @re360__, and @olik.ae.

• Maintain consistent multi-platform posting cadence to sustain engagement growth into the next cycle.