Executive Summary
Following our discovery call on October 15th, Virality is pleased to present a tailored content strategy to amplify Aonic's market launch in November. With your $8M funding and innovative AG1 competitor, we'll leverage our 50,000+ creator network to establish Aonic as the breakthrough brand in functional nutrition.
Understanding Aonic's Innovation
Aonic is redefining functional nutrition with a revolutionary all-in-one supplement solution that addresses consumer confusion in the overcrowded supplement market. Your patent-pending packaging combines:
Liquid shot for immediate absorption
3 soft gels + 1 capsule in the top compartment
Four cornerstones: Multivitamins, Pre/Probiotics, Omega-3, Super Greens
Current Position:
November market launch approaching
10 UGC creators currently engaged
Early-stage Instagram/TikTok presence
Subscription-focused D2C model
The Strategic Opportunity
While Aonic has begun building its social presence, there's significant potential to accelerate growth through proven viral content strategies. The health and wellness space thrives on educational, transformative content - particularly slideshows and AI-generated formats that simplify complex nutritional information.
Our Proven Approach
Multi-Platform Domination:
TikTok, Instagram Reels, YouTube Shorts
50,000+ vetted creators (not random editors)
Strategic deployment of 200-250 creators per campaign
Performance-based CPM model ($1 per 1,000 views)
Content Strategy Options:
Slideshow Format: Highly effective for health/wellness products
Enhanced UGC: Amplifying your existing creator content
AI Content Styles: Educational formats that convert
Hook Testing: A/B testing different angles for maximum virality
Investment Structure
Month 1 - Launch Package:
Campaign Budget: $5,000
Deployed directly to creators
Capped at $250-500 per video (protecting against budget drain)
Expected CPM: ~$3.50 (likely lower for health products)
Strategy Retainer: $5,000
Campaign strategy development
Quality control & creator training
Daily performance management
Full transparency dashboard
Total Investment: $10,000/month
Multi-Month Option:
2-month commitment: $9,000 retainer (total)
Longer commitments available with graduated discounts
Performance Metrics & Tracking
Full Transparency Dashboard Includes:
Total dollars spent (real-time)
Total views & view sources
Sales attribution tracking
Creator performance metrics
For You Page vs. botted traffic analysis
Expected Outcomes:
Videos capped at 250K-500K views prevent budget drain
Multiple videos achieving 2M+ views
Free CPM after cap threshold (10M view video = same cost as 500K)
Direct website traffic increase
Measurable CPC and CPO improvements
Why Virality Delivers Results
✅ Psychology-Driven: Creators who understand viral mechanics, not just editing ✅ Quality Control: Videos must achieve qualified views or creators get replaced ✅ Strategic Capping: Smart budget protection while maximizing reach ✅ Proven in Health/Wellness: Multiple successful supplement & nutrition campaigns ✅ Speed to Market: Campaign live by this weekend
Rapid Deployment Timeline
Wednesday (Today): Proposal delivery Thursday: Strategy call with founders Friday: Invoice & onboarding Weekend/Monday: Campaign goes live Week 2-3: Testing & optimization Week 4: Scale winning angles
Case Study Performance
(Detailed metrics to be provided via email including):
CPM achievements
CPC improvements
CPO data
Revenue impact
4+ active campaign examples
Next Steps
Review proposal & case studies (sending within the hour)
Confirm partnership terms
Schedule strategy call for Thursday
Launch campaign for November market push
Why This Matters Now
Your November launch is the perfect moment to establish market presence. While competitors rely on traditional influencer marketing, Virality's approach multiplies your content opportunities exponentially. Instead of betting on 10 creators, you'll have 200+ creating daily, with only the best performing content driving your costs.
The functional nutrition market is primed for disruption. Aonic has the product innovation - now let's give you the viral momentum to match.
Commitment Terms
Month-to-month flexibility
No long-term lock-in required
Pause or scale budget anytime via dashboard
Full ownership of all created content
Ready to revolutionize functional nutrition marketing?
Let's make Aonic the most talked-about wellness brand launch of Q4.