Where You're At

You've got a solid product a free sports betting aggregator with best odds, cashback, and a clean UI that competes with paid platforms like Oddsjam. The value prop is there. Now it's about finding the content angle that makes people stop scrolling and download.

Why We Start With Content Discovery

We don't run campaigns blind. The views will always come, but conversions only happen when the content actually resonates with your audience. Sports betting is a crowded space we need to find the hook that cuts through before we scale.

What We'll Do

Phase 1: Content Format Discovery

• We bring in 5-10 experienced creators to test different content styles for Darkhorse

• Angles we might explore: "I found a free app that shows the best odds across every sportsbook," arbitrage/EV explainers, side-by-side comparisons with DraftKings/FanDuel, cashback hooks, etc.

• Test hooks, formats (talking head, screen recordings, slideshows), and CTAs

Phase 2: Testing & Optimization

• Track what's getting views AND driving downloads

• Double down on what's working, cut what isn't

• Refine until we have a proven, repeatable format

Phase 3: Campaign Ready

• Once we lock in the winning style, you're set to launch a full clipping campaign through our platform

• At that point you're scaling content we already know converts

What's Included

• Full content strategy for Darkhorse

• 5-10 experienced creators testing content styles

• Performance tracking and analysis

• Winning content format + recommendations

• Clear roadmap into a scaled campaign