Where You're At

You just launched a week and a half ago and you're getting around 400-500 views organically. That's solid for a fresh start, but before we throw budget at a clipping campaign, we need to figure out what content style actually converts for Chances.

The Problem With Scaling Too Early

We've seen apps waste thousands on campaigns that don't move the needle not because the product was bad, but because the content didn't resonate. The fix is simple: find the winning format first, then scale it.

What We'll Do

Phase 1: Content Format Discovery

• We pull 5-10 experienced clippers from our network (not beginners guys who know what works)

• They experiment with different content styles for Chances: slideshows, POV videos, skits, storytelling formats, etc.

• We test hooks, angles, and CTAs to see what gets traction

• Goal: find the format that gets views AND drives downloads

Phase 2: Testing & Validation

• Once we identify a promising style, we double down and test variations

• Track performance across TikTok, IG Reels, Shorts

• Refine until we have a repeatable, proven content format

Phase 3: Campaign Ready

• Once we've validated what works, you're ready to launch a full clipping campaign through our platform (25k+ clippers)

• At that point, every dollar you spend is going toward content we know converts

What's Included

• Content strategy and format testing

• 5-10 experienced clippers creating test content

• Performance tracking and analysis

• Recommendations for your winning content style

• Roadmap for scaling into a full campaign